Browsing: Micro

Jamie Weiss Often, when we talk about watches, both our enthusiasts and the brands we are obsessed with prefer to indulge in romantic national stereotypes. Passionate…

Time + tide We don’t get enough of the 1970s. Bold design, unusual case shape, and most importantly color. The brand was bold and tried everything,…

Tom Austin GMT watches arrived in the 1950s. At that point, the excitement surrounding commercial air travel reached its peak. Today, jetting across the continent and…

Borna Boschunjak The news that a beloved but lost watch brand is back to life is not an unusual sight in the watch industry. It’s an…

Time + tide Let’s face it. Not many sports have yet to be linked to horology in any way. Tennis, for example, has long and deeply…

Borna Boschunjak The most common way to break down energy generation in a mechanical watch is to divide the classification between automatic and manual winding watches.…

Borna Boschunjak Ed Cho’s Fleux has been around for several years and was founded out of a passion for vintage skin divers. So far, he has…

DC Hannai Microbrands are one of the best things that often need to happen in the conservative watch industry. The tendency of enthusiasts to harness the…

Tom Austin One of the refreshing things about microbrands is that they are willing to break molds and not follow typical watchmaking practices. They often create…

Buffy Acacia I’m happy to admit that many microbrand approaches to marketing roll your eyes, but when the watch evokes a double take, it’s a rare…