Pietropira
Independences and microbrands are exploding this week! In addition to introducing new Boultons to the new Planet Ocean and Hamilton, the rest of our selection is only available from non-big box brands. Creativity was unparalleled in shape, colour and ideas, like Eric Giroud (ultimately!)’s introduction of an entirely new model with Hort Holloggary and Metier Dart. Discover all the picks and enjoy reading!
Laurent Ferrier Classic Origin Sc & l
Laurent Ferrier celebrates two special editions of one of the oldest jewellers in the United States: Shreve, Crump & Low. Both models feature fine grain blue dials with Salmon subdials and minute tracks. The stainless steel version is limited to 10 pieces, while the Red Gold One is a limited edition of 5 pieces. Price: $42,000 in steel, $50,000 in red gold.
For more information about the Laurent Ferrier Classic Origin Sc&L, click here.
Chrono Tokyo 34mm Star Dial
An independent Japanese watchmaker, Asaoka announces a special project inspired by his own tsunami over time. The two models are housed in 34mm stainless steel cases that framble sunburst blue or copper dials. The Art Deco digits for the four cardinal points are designed by Asaoka-Sensei, but the remaining indexes are applied. Price: USD 1,190.
For more information about the Chrono Tokyo 34mm Star Dial, please click here.
Taos Textile Collection
In 2025, Taos chose to redefine the boundaries of Metier Dart, paying tribute to the exquisite fabric. Three clocks have been announced, each taking thousands of hours to complete. Tartan, lace and sequins are the result of various types of hand-carved, enamelline and gemstone settings at the highest standards. Price: on request.
Learn more about Taos’ Textiles collection here.
Mad Editions Mad2
After the success of MAD1, each subsequent design will recruit new “friends” to design it. The new Mad2 will give Eric Giroud a name. Giroud’s Mad2 is inspired by his love for club culture and electronic music of the 90s. Its aesthetics were inspired by the assorted vinyl, turntables and stroboscopes. It boasts an LJP movement with a jump hour module designed by MB&F and a much more wearable 42mm x 12.3mm steel case. Price: CHF 2,900.
For more information about Mad Editions Mad2, click here.
Unimatic X Massena Lab U1-SPG “NASA Artemis” Limited Edition
Unimatic and Massena join forces (again) to celebrate NASA’s pioneering spirit with the Artemis program. The matte black dial features an “old radium” Super Luminova on both hands and dial. The stainless steel case, widely used in the aerospace industry, is coated with an orange ceramic coat. Price: $1,295.
For more information about the Unimatic X Massena Lab U1-SPG “NASA Artemis” limited edition, click here.
Paulin Zapata Modul Day and Night
Paulin expands his flagship module collection with several fresh dial designs with the help of Chicago-based artist and designer Crystal Zapata. Day and night on the Zapata module, one is deep navy and white, and the other is off-white with blue graphics, both available in two configurations designed by Zapata. The starry second hand has a burgundy pop, and a new custom hand will also be added to complete the look. Price: £450.
For more information about Paulin Zapata Modul, check out Day and Night.
krayon ‘Anyday’
A standalone brand that always focuses on unusual complications, Krayon introduces new ways to see a month at a glance. Dates and dates are displayed on the outer edge of the dial, and change colors when indicating weekends. Despite the 378 components, the 18K white gold is extremely compact at 39 x 9.5mm. Price: CHF 88,000.
Click here for more information about Krayon, “Anyday.”
Omega Seamaster Planet Ocean World Timer
Omega brings the new planetary ocean world timer, the debut of this complication. It features a ceramic case and bezel, and has a diameter of 45.5mm. Two variations are available. One is a variant with a turquoise dial accent and grey. Price: USD 14,800.
For more information about Omega Seamaster Planet Ocean World Timer, click here.
Zentier X WH & C Lapis SautéMT Fuji Edition
Ho & Co is announcing their second collaboration with Zentier, the Lapis dial version of the previous edition. The cushion case and jump hour watch are moderately 10.7mm and 36mm in diameter. The caseback features a sculpture of Mt. Fuji by Gerald from 8.past.ten. Price: 1,088 US dollars.
For more information about the Zentier X WH & C Lapis Sauté MT Fuji Edition, click here.
Louis Erardo Le Regluture x gos
Louis Erardo’s Le Regluture is now offering its service again as the basic canvas of its collaboration with GOS. Each dial is fake by Connie Person, meticulously washed by Patrick Sjogren, then heat treated to accentuate contrast. The 39mm measurements are limited edition of 178 units, following previous LES traditions. Price: CHF 4,250.
For more information about Louis Erard le Regulateur x Gos, click here.
Hamilton American Classic Boltton Death Stranding 2 Limited Edition
Hamilton is partnering with Kojima Productions, the latest limited edition video game studio designed for the release of Death Stranding 2: On The Beach. It features a unique case with Windows that provides a side view of the dial. It will be limited to 2,000 units and will be available in June along with the game’s release. Price: USD 1,495.
For more information about the Hamilton American Classic Boulton Death Stranding 2 Limited Edition, click here.
Maurice Lacroix Aikon Automatic Wotto Limited Edition
Maurice Lacroix uses Aikon Automatic as the basis for Wotto’s creative talent (Craig Watkins). In 2021, the engraved icon by Hungarian artist @timeengraver snowballed on urban tribal models and was then caught up in a phenomenal clock. This edition is a complete circle and is a limited edition of 1,000 pieces. Price: CHF 2,700.
For more information about the Maurice Lacroix Aikon Aikon Automatic Wotto Limited Edition, click here.
Breva Geneve Segreto di Lario
Breva Geneva’s debut model is inspired by the Italian elegance of Lake Como. Measuring 41mm in a typical cushioned case, the watch features retrograde seconds and a 7-day power reserve double indicator. This movement is exclusively developed by Chronod’s Jean-François Mojon and houses the 18K 5N+ Rose Gold case. Price: CHF 58,000.
For more information about the Breva Segreto di Lario, click here.
Citizen Premier Series 8 and Attesa
Citizen Series 8 and Attesa Ranges are grouped under the Citizen Premier Collection and promoted as intended purposes. The Citizen Premier Series 8 watches are more clearly separated from things like the Promaster Line of Tool Watch. Two new Citizen Attesa references are made from super titanium with a hardness coating and a black ceramic bezel. Price: Starting from USD 1,095.
For more information about the Citizen Premier Series 8 and Attesa, click here.