Pietropira
Last year I welcomed my debut version of Milan Watch Week (I was lucky enough to be on earth). This year, new formats have been announced by the same creators from the same city. The first clock fair in Milan was a success, with over 3,000 attendees from over 30 countries. Milan Watch Week has had a desire to hold an event in 2025 as organizers are gearing up to become a bigger and bigger event in 2026, but we wanted a more relaxed and spontaneous event.
This is a plan to offer after the era that will take place between October 3rd and 5th, 2025. Last year’s Full Fat Milano Watch Week was dedicated to high-end independents, but most brands you’ll find are expected to offer pieces under 10,000 euros. Participating brands include Arsène Lippens, Atelier Wen, Beda’a, De Rijke & Co, Dennison, Doxa, Echo/Neutra, Frederique Constant, Furlan Marri, Louis Erard, Mad Editions, Magnam, Oris, Ralf Tech, Raymond Weil, Seiko, Serica, spacene, spaceone, spaceone, specleston names and promising indie.
This more accessible luxury continues to blend with everything Milan has to offer, and Italian fashion capital definitely offers the appeal of Ladolce Vita. Watches are discovered in an environment rich in culture, fashion and design. This is the perfect place to experience cult brands at their best. The best way to explain this new event is as a more rigorous and dressed-up appointment afterparty last year. The ties are looser, the shirts are buttons, all connections are more organic, sharing the same passion for the brands that form today’s entry level at the level of entry into the industry.
Following some technical information, after time due to Milan Watch Week 2025, it will take place from October 3rd to October 5th, 2025 at Rotonda del Peregrini via Dell Le 3 in Milan 3 and open to the public upon registration. There are also invitation-only events and activities at Terrazza Martini, a great location at last year’s fair, and who knows what surprises this year are? If you are in the area during the fair, we recommend visiting the event’s official website to book your tickets. We may meet you there!
