Jamie Weiss Max Büsser is a British Nigerian artist and designer and tap on The Maditions’ second co-model, The Mad1s ‘Grow Your Dreams’. Available in three colorways, featuring bold mismatched colors across the dial, rotor and rubber strap. As we’ve come to expect from Madition, they’re each limited edition of 400 pieces, available in raffles that you can enter for free in the first week of September.
MB&F is a brand that has always collaborated. Certainly, it’s the “F” in its name – Maximilian Boozer & Friends. The “friend” part is absolutely essential. Büsser recruits support and geniuses from the most talented watchmakers and designers in the watch industry to realize his eccentric and fantastical watches. Madeditions, a more accessible derivative of MB&F, is similarly focused on collaboration, but in a much more direct way. In 2024, the Maddishon Madd “Time of Love” arrived, co-signed by French artist and designer Jean Charles de Castelbajac. In 2025, we’re seeing a second collaborator join the fold. Yinka Ilori Mbe is an interdisciplinary artist and designer from the UK and Nigeria.
For those new to Iroli’s work, it is clearly colorful and optimistic, mixing bold colors and uplifting slogans with stylized shapes and patterns. His design language is based on Nigerian parables and verbal traditions, but he has a contemporary pop art mien. Iroli has worked on everything from consumer goods such as sports goods and private cars to large-scale art installations, architecture, and even customized McLaren. It appears that clocks were the natural next step.
What I’ve always loved about MB&F is Büsser’s pure, non-simple, playful collaboration and watchmaking approach. Freed from the constraints of a large-scale traditional brand, Büsser just does whatever he wants. Apparently, this Yinka Ilori collaboration happened quite spontaneously. During the summer holidays of 2023, Maditions said:
So what did the two come up with? Madition X Yinka Ilori Mad1s “Grow Your Dreams” is an especially playful watch that blends Maditions’ signature dial-less design with Ilori trademark colors and motifs. Based on the slim MAD 1S, first introduced last year (I’m a bit surprised it’s not based on the new MAD2), there are three eclectic, colorful variations with intentionally incompatible rubber straps. “Nature” with green rotors and purple and red straps. A blue rotor, dark blue strap and “water”.
The Bicolorur strap is a critical element of the collaboration, but all three colorways also come with a plain white strap if you don’t want to distract you from the surveillance head. The straps are embossed with leaf-shaped motifs, while the MAD1S “Grow Your Dreams” rotors are crushed with a wooden motif, and the “Grow Your Dreams” assertion appears on the rotor blades along with the additional light dubs of Super Luminova.
Madeditions explains that months of dedicated development rethinks the rotor, grinding it from titanium and anodizing it to produce three different bold colors, making it slimmer and more complicated without compromising the slimmer and more complicated rotation. Anyone who is used to a Madeiction Watch knows that the insane speed that allows you to spin the dial-side rotor is the biggest appeal and party trick of the watch. These Iroli models should prove particularly dynamic.
Speaking of rotors, it is connected to the movement of the Lajox Pellet G101, a key upgrade made up of Switzerland, via the (heavyly modified) Miyota 821a, which provides the Mad 1, which provides a 68-hour power reserve. The movement’s main plate is finished with a Cote degeneve, surrounded by anodized coloured rings and a wavy aluminum base plate.
Ah, if you’re wondering how you’re telling time with this watch (you might want to consider it a watch), the time will be notified via the spinning time cylinder of the watch’s case band, and the 6 o’clock marker points to the time. Yes, it’s just telling time, but as you may have guessed up to now, it’s to tell that time is an almost secondary consideration of this colorful athletic art for your wrist.
Another meadow that “Grow Your Your Dreams” brings to the table is on a bezel made from Hyceram. High-tech liquid ceramics are high-tech liquid ceramics that can absorb bold colors and are injected into the grooves to enhance heat and finish with hand polling.
This watch is an interesting juxtaposition of a very modern, grown-up technical Swiss watchmaking with a rarely affected colour and a celebration of nature. A very colorful watch can feel like a toy, but “Grown of Your Dreams” by Madedision x Yinka Ilori Mad1s really leaning on childlike joy. But it is also the clock’s appeal for mindfulness and self-belief. Just as the time cylinder rotates slowly, it asks the wearer to patiently grow his dreams.
“I’ve always been obsessed with trees,” Iroli says. “We harvest and grow them because you spend time on it. It’s pouring love into what you care about and it starts a conversation. It’s the same in this process. And you need to be patient and similar to our universe. Typically, mine is very public, but it’s very private and everyone has it.
Madition X Yinka IloriMad1s “Grow Your Dreams” Pricing and Availability
Madeditions X Yinka Ilori Mad1s “Grow Your Dreams” collection consists of 400 limited editions of each colorway. Like previous Made-in-Out releases, the watches can be purchased via a free raffle in the first week of September 2025. Price: CHF 3,200 (excluding VAT)
Brand Madetion X Yinka Ilori Model Mad1s “Grow Your Dreams” Case Dimensions 42mm (D) x 15mm (T) Case Material Stainless Steel, Hyceram Color Accent on Bezel Water Resistance 30m Crystal (S) Sapphire Crystal and Mineral Glass Colorway (Yellow and Green Colorway)
Water (Deep and Sky Blue)
Natural (purple and red) strap and bracelet rubber strap engraved leaf pattern, steel folding buckle
Each watch is delivered with movements of straps in discrepant colors and white straps. The LaJu Pellet G101 extensively modify the Made-in, automatic power reserve 68-hour feature.
