Time + tide
Is the price of the fifty blancine capacity too high? We recently hosted Blancpain at Time+Tide London Discovery Studio, introducing the latest 50 Fathom Automatic 38mm range to the London Watch community. To go with one of the biggest events ever, we also documented a deep diving interview with Alexios Kitsopoulos, the brand’s vice president of marketing, and raised us in the comments section of our appearance reviews, asking the intense questions you’ve always wanted to know.
https://www.youtube.com/watch?v=hrlupsj5lti
The conversation focuses on the recent launch of the 38mm 50 Fathom model, its historical context, technical features, pricing concerns, and collaboration with the brand with the Swatch of the “Blancpain x Swatch” watch. The dialogue reveals the legacy of Blanpine, the evolution of 50 Fathom lines since its inception in 1953, and the strategic choices behind the design of the sizing and movement.
Alexios is openly committed to consumer feedback on price and product comparisons, particularly with other luxury brands such as Rolex and the watchmaking Holy Trinity (Vacheron Constantin, Patek Philippe, Audemars Piguet). He emphasizes Blanpine’s commitment to craftsmanship, innovation and credibility rather than offensive marketing.
Andrew also asked about the Blancpain X Swatch collaboration, if you feel that Alexios has somehow dampened the aura of a real article. The collaboration with Swatch is framed as a playful strategic move to introduce Blancpain’s legacy to a wider younger audience despite criticism from traditionalists.
When discussing the various size options, Alexios emphasizes the importance of seeing your wrist firsthand to understand fit, and he notices that most men end up in size despite their small size.
The above is ultimately an active walkthrough with only the highlights of the conversation. Definitely watch the complete deep dive video. It’s worth it.
Blancpain Fifty Fathoms Automatique 38mm Pricing and Availability
The Blancpain Fifty Fathoms Automatique 38mm is currently available for purchase. Price: Starts at USD 16,700 (see details below)
Brand Blanpine Model 50 Fathom Automatic 38mm Case Dimensions 38mm(d) x 12mm
About Tropic Rubber: US$16,700 (Stainless Steel, Pin Buckle), US$18,200 (Stainless Steel, Expanded), US$17,900 (Titanium, Pin Buckle), US$19,800 (Titanium, Pin Buckle), US$30,600 (18K Red Red Gold, Pin Buckle), US$34,000 (18K Red Gold, Dedge)
Sail-canvas: US$16,700 (Stainless Steel, Pin Buckle), US$18,200 (Stainless Steel, Expanded), US$17,900 (Titanium, Pin Buckle), US$19,800 (Titanium, Pin Buckle), US$30,600 (18K Red Red Gold, Pin Buckle), US$34,000 (18K Red Gold, Deployer)
Bracelet: USD 19,500 (Stainless Steel), USD 21,100 (Titanium)
