Fergus Nash Maurice Lacroix Icon #tide Mahindra has partnered with the popular Formula E racing team. The Mahindra Racing logo is engraved into the dial pattern. The red and black case is made from recycled ocean plastic.
While the topic of recycled plastic cases has been overshadowed by the popularity of MoonSwatch, Maurice Lacroix is one of the few brands to re-direct the issue towards sustainability with the Aikon #tide. First released in 2022, the series has quickly proven to be one of the most attractive plastic watches on the market without sacrificing the quality and reliability of traditional steel cases. Partnering with the team that has been involved since the inception of Formula E, the Maurice Lacroix Aikon #tide Mahindra reinforces the futuristic and sporty character of both brands.
The Maurice Lacroix Icon #tide Mahindra’s case is made from recycled ocean plastic, with up to 17 plastic bottles used per watch. It can be made in rich, vibrant colors, and Maurice Lacroix claims it’s a material that’s four times stronger than common plastics. Thanks to its sturdy-looking 40mm diameter bezel and sapphire crystal, it sits comfortably light on the wrist and has the slightly rough texture you’d expect from sturdy plastic, without feeling cheap. It also helps that you can see the Maurice Lacroix name and Swiss made stamp down below, a reminder that this is essentially an affordable luxury watch.
Mahindra Racing started in the world of MotoGP before competing in the inaugural season of the Formula E Championship in 2014, and has since achieved five race wins and 23 podiums. Pushing the limits of electric vehicle technology, their cars have boasted a red and black livery from the get-go. Reaching 100kph in under three seconds and accelerating to 320kph, the colors may seem blurry to the naked eye, but on the #tide Mahindra, the contrast is stark. The black dial is subtly engraved with the team logo, while the thick bezel, applied indexes and hands are ablaze in fiery red. Two straps are included, one in black rubber for a more versatile look and one in red rubber for a more thrill-seeking look.
One of the best features of the Maurice Lacroix Icon #tide Mahindra is the balance between the team branding and the Icon look. Even if you don’t follow Formula E at all, you can wear this watch proudly. However, if you are a true Mahindra supporter, the dial pattern gives you the perfect fan satisfaction and bragging rights. The Icon #tide is powered by a quartz movement, bringing the price down to an affordable level.
Maurice Lacroix Aikon #tide Mahindra Pricing and Availability:
The Maurice Lacroix Icon #tide Mahindra is available to purchase via the company’s website. herePrice: $850 USD
Brand Maurice Lacroix Model Aikon #tide Mahindra Case Size 40mm Case Material Recycled Ocean Plastic Water Resistance 100m Crystal Sapphire Dial Black with Mahindra logo pattern Lug Width Integrated Strap Black and red rubber Movement Quartz Power Reserve – Availability Currently Available Price US$850
