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Perhaps a legendary Italian brand like Pininfarina needs no introduction. Based in Turin, Italy, the company was best known for designing cars for the likes of Ferrari and Alfa Romeo. The brand still designs and manufactures cars today through its Automobili Pininfarina division, but it has expanded its horizons and now does much more. Through its Pininfarina Extra division, the company designs everything from pens to soda fountains. Now, in partnership with leading smartwatch tech manufacturer Globix, the Pininfarina name can be found on a line of premium hybrid smartwatches. The Pininfarina Senso Hybrid Smartwatch infuses the Italian design ethos of the historic carriage maker into cutting-edge smartwatch technology that balances functionality with beauty without sacrificing anything.
Globix, on the other hand, has a proud history of supplying advanced technology to the world’s leading watch brands. Globix has always been associated with timekeeping, with its parent company’s roots in manufacturing Grandfather Clocks. The parent company then supplied technology to Timex and Casio. Its development of Bluetooth devices and smartwatches dates back to 2005 and 2010 respectively, long before the Apple Watch. In collaboration with Pininfarina, Globix sought to create a watch that offered premium design and construction, as well as industry-leading technology, at an affordable price.
The Pininfarina Senso series has no shortage of style. The 44mm stainless steel cushion case is available in three finishes – steel, grey (pictured) and rose gold – and is an artful mix of vertical and circular brushed and polished accents. The design represents Pininfarina’s commitment to form factor excellence, with the lugs set apart by their sloping profile, central recess and drilled holes for strap changes. All operation of the Senso is via the crown and two pushers, which are perfectly sized to be easy to use while preventing accidental activation. Despite its sleek design, the watch is water resistant to 50 meters and has sapphire crystal, making it suitable for any situation.
The Pininfarina Senso dial features a classic analog watch display with applied indexes, a fluted chapter ring, and a vibrantly textured central dial. The bold hands and indexes are fully luminous for easy reading all day, and the iconic Pininfarina logo is placed at the 3 o’clock position. The watch is also available with a white dial and a grey-brown circular brushed dial. It’s the smartwatch element that strikes a unique balance. At 12 o’clock is the informational smartwatch display screen, and at 6 o’clock is the analog activity tracker. The screen remains crisp, clear, and bright all day long, displaying your activity, heart rate, weather, and various other data points on demand. You can also access the various functions of the watch, such as reading your ECG, selecting a specific sport to track (from soccer to yoga to jump rope), setting alarms and timers, and taking laps using the chronograph. This watch can be used for dozens of uses without the clutter of a traditional analog watch. It’s also extremely easy to use as the hands don’t get in the way when interacting with the digital display.The analogue sub-dial at 6 o’clock also features a 60-second scale and can be set to act as a seconds hand or turned off completely.
The watch measures 16mm with short 22mm lugs, making it durable yet comfortable to wear. The watch comes with a quick-release leather strap that can be easily swapped out for a casual weekend getaway, date night, or sleep-in. Similarly, its style is equally at home in any of the aforementioned scenarios, or even working out or at the office. No matter where you are or what you’re doing, Senso will keep you updated with text and email alerts while you’re out and about, so you never miss a thing.
Setting up Senso is easy with the Pininfarina Hybrid Smartwatch’s companion app, available for both iOS and Android. Simply place the watch in the included USB-C charging cradle, pair the device with your smartphone, and you’re ready to race — or enjoy any activity. The app syncs every time you open it, and tracks everything from your daily activity to your sleep. It can also display your ECG and track hydration.
The app also allows you to configure various options to make Senso work the way you want it to, from choosing what the 4 o’clock shortcut pusher does to setting a daily step goal. The app is intuitive and easy to use, but it goes beyond just tracking. Most data points are accompanied by additional information to help you better understand your health and in some cases, provide suggestions to improve it. The Pininfarina Hybrid Smartwatch App can be used in combination with your Senso Hybrid Smartwatch to help you manage your health.
The Pininfarina Senso Hybrid Smartwatch combines the best of Pininfarina and Globics to create a product that is functional, attractive and easy to wear. With Globics’ advanced smartwatch technology and Pininfarina’s unmatched style, the Senso is a compelling choice for those who love the practicality of an analog watch but want the benefits of a smart device. The Pininfarina Senso Hybrid Smartwatch from Globics is priced at $399 USD. For more information, visit the brand’s website.
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