[F]At the IWC boutique: Customizing the Portugieser chronograph

In an effort to please its customers, IWC offers a customization program for Portuguese chronographs. Buyers can visit participating IWC boutiques to configure bespoke models that can be delivered in as little as three weeks. Additionally, new dial colors are also available as part of the program.

It’s great to see a major brand like IWC offer customization of popular models. The Portugieser Chronograph is a nice looking 41mm watch in standard format. At IWC, we create the ideal combination of case material, dial and strap for those looking for something special.

Customizing your IWC Portugieser

At the independent IWC boutique, customers can participate in the customization process to create a unique Portuguese chronograph. The program was limited to boutiques in Zurich and Geneva, but has expanded around the world. The 41mm watch is available with a stainless steel or 18K 5N (red) gold case. Buyers can then choose from 12 exclusive dial colors, including turquoise, eggplant, ginger, and indigo. Depending on your preferred case material, each shade is available with rhodium-plated or gold-plated hands and indexes.

Additionally, there are many strap and bracelet options. These include calf leather, alligator, timbertex, or rubber in various shades. How long will it take to receive your specially made Portugieser chronograph? The answer may surprise you. In just three weeks, a unique model will be introduced with a small “I” for “Individuation” inside a circle on the seconds subdial. The price will be calculated during the on-site procedure.

new boutique in amsterdam

IWC has also opened a new boutique in Amsterdam that will participate in the Portuguese Chronograph customization program. It features a special area where customers can explore all the myriad options before choosing the final product.

Additionally, guests will enjoy a comfortable seating area, fireplace, and screens showcasing IWC manufacturing. Other areas highlight the brand’s engineering expertise, including a watchmaking atelier for service. Finally, the Big Pilot bar offers drinks and coffee to further enhance your experience. Our convenient boutique is located on PC Hoofstraat in the center of Amsterdam. If you have tried the Portuguese chronograph customization experience, please feel free to share your experience.

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