Borna Bosniak
Continuing our holiday buying guide, we bring you the best watches under $10,000 from the latest NOW magazine issue 9 buying guide. Some of these may be more ambitious given their higher prices, but be sure to check out our other guides to suit all budgets. We have guides under $500, $1,000, under $5,000, or if you’re on a high budget, under $50,000. roller.
Tudor Black Bay Chrono Pink
Pink dials are hardly new these days, but they’re certainly new for Tudor chronographs. While it may not exactly match fans’ expectations for an overtly sporty watch, there’s no denying that this is a really cool watch, and many agree, given how difficult it is to acquire. But it’s no surprise when the stars on the cover are David Beckham, Jay Chou and Leo Messi in pink Inter Miami jerseys. Price: $5,650
Horage Super Seed Date
The Horage Supersede is the brand’s latest and greatest luxury sports watch creation, a handsome and surprisingly thin piece powered by Horage’s impressive K2 micro-rotor movement, and a great offering at this price point. This is a simpler, water activities-focused piece that omits the GMT complication in favor of a fresh look, another strength of which is how Swiss products actually look. About comes from the brand’s market-leading transparency. Price: CHF 5,490 (~USD 6,300)
TAG Heuer Carrera Chronograph Glass Box Panda
After a decade of non-stop re-releases, it wouldn’t be an unfounded opinion to say that vintage re-releases have become obsolete. Sure, vintage watches are great, but what about new watches with a vintage look? Debatable, but even better. So when TAG Heuer introduced the Glassbox at last year’s Watches and Wonders, it caused a huge stir. Inspired by the Heuer 7753 SN, the Panda is modern enough to be considered an original design. Price: $6,650
Cartier Santos de Cartier Medium
The latest version of the three-hand Santos de Cartier has been a success, so it’s no surprise that Cartier would try a new colorway. This year, the brand has introduced a lovely chocolate duo, showing that when done right, a brown dial is just the most versatile option. Flowing from black to gold, there are no bad angles in this piece. And that’s an objective statement. Price: $7,050
Zenith Defy Revival Diver A3648
Zenith’s Revival series has reintroduced attractive vintage models in modern specifications, but until now there have been no diver models. The Revival A3648 looks a lot like its 1969 predecessor, most notably with its bright orange color scheme, but more importantly, it also brings back the 37mm case and 14-sided bezel. This is not surprising, since Zenith usually stays true to its past. If it ain’t broke, there’s no need to fix it, right? Price: $7,700
Omega Speedmaster Moonwatch Professional
The white-dial Speedmaster isn’t revolutionary by any means, but there’s something about it that draws people to it. The multi-layer lacquer finish is stunning in person and elevates perhaps the most iconic watch ever made. Consistent upgrades over the years, including an upgrade to a Master Chronometer-certified Co-Axial movement, have made the Speedy extremely desirable, but this white dial doesn’t make it any easier. Price: $8,100
Grand Seiko Evolution 9 SLGW003
I’m going to bend the rules a little here because I believe that the Grand Seiko SLGW003 is not only an absolute value for its over $10,000 USD price tag, but it’s also one of the best watches released this year. The SLGW003’s new hand-wound movement is exciting, as is the use of brilliant hard titanium, with an emotional connection and a lack of thickness. The 38.6mm case size could pass as a dress watch, but it’s just as good as an everyday watch. Price: $10,700
