The Russell Sheldrake Anoma emits an A1 optical piece inspired by its third standard production, the Optical Arts Movement, with a wavy dial made of concentric triangles. The first 300 are individually numbered and come with matching artworks.
ANOMA is one of the new micro brands that has attracted the attention of Collector Core. The shape of the A1’s sculpture distinguishes ANOMA itself from the rest, and now it brings artistic influence to the dial in a way that only means to ANOMA. In this third production model, ANOMA rethinks the dial and overtakes the entire surface with a wavy, carved design that influences the movement of optical arts.
I’ve already seen this exact design from ANOMA when I created a unique piece for the TimeForArt auction last year, but this time there are two different dial colors that don’t require multiple layers of lacquer that I had at the time. With both copper and silver dials available, there is a matching pattern made of concentric triangles engraved on the surface. To achieve the founder of ANOMA, Matteo Violet Vianello told me that CNC must work with Swiss dial manufacturing to develop new machining techniques that ensure clear and clean lines without the classic marks that create optical effects and disrupt.
The result of this development work was these dials, once engraved, then sandblasted, and actually hand-painted with a toothbrush, giving the best possible glow in every groove. According to Matteo, this process must be done by hand, judged by the eyes and matched with the generated prototype. This is some way to explain the continued price rise from the original A1 to the A1 slate, and we see another increase in A1 optics. However, changes in value should be clear to everyone.
To maximize the effect of this dial, all markings have been forgotten. It’s a brave move for a young brand to remove all branding from the dial, but its presence only has three standard production watches, but at this point the shape of the ANOMA is quite set and apparently recognisable.
In addition to the two new dialing options, there have been little changes. There is still a Japanese steel case machined in China, with the interior being Sellita SW100 automatic capabilities. As in previous cases, the first batch of these watches ordered will be individually numbered, with that number ordering being standard production.
To double the watch’s connection to the world of optical arts, ANOMA collaborated with optical artist Adam Fuhrer to commission a special artwork that uses the dial’s patterns as a base. The first 300 pieces of A1 Optical not only are individually numbered, but also come with a numbered print of Adam’s artwork. A great addition to thanking the early support that was quickly falling out when the order was opened on August 7th.
Optical pricing and availability for ANOMA A1
The new ANOMA A1 Optical Ordering Window will only open on August 7th at 14:00 GMT through the brand’s website. The first 300 (150 copper, 150 silver dial) are individually numbered and have matching artwork prints. Price: £2,200 (excluding taxes and taxes).
Brand ANOMA Model A1 Optical Case Dimensions 39mm x 38mm(d) x 9.45mm