Borna Bošnjak’s new Infinity Pure combines Shapiro’s Signature Infinity Weave with the brand’s smallest case sized 37mm. Available only on Steel, Infinity Pure serves as the entry-level counterpart of AHA source cases and resurrection with manual scarred La Joux-Perret movement. It is limited to 18 units each of the two configurations, priced at USD 26,000.
Joshua Shapiro cut his teeth (fully intended) to make dials that touched the engine for other brands before becoming one of the most respected manufacturers of handmade guilloches under his own moniker. However, his expertise cannot be stopped by dialing alone. They also made waves through casemaking and launched their first non-sweet stantal clock in 2021. Seven years after the introduction of his first collection, the now-stop infinity series, Shapiro has regained its name. The Infinity series suggests what GIST is already, essentially serving as an entry-level foil for a revival created by the brand’s flagship All-American. However, rather than simply reviving the name, Shapiro made some changes, including small cases and new moves.
However, check in by dial before you enter all of them. After all, that’s one of the main reasons why everyone buys Shapiro watches. We are pleased to report that Infinity Weave, trademarked by the brand, doubles the traditional Basket Weave Guilloché pattern. “Basket Weaving in the Basket Weaving” is what Shapiro calls it, and “This pattern is at the heart of our design philosophy. It represents eternity, accuracy, and personality.” As it is a suction cup with excellent hand-design, we also need to praise the efforts here. The modified Breguet shape has a very good depth, and the rounded, polished stems are beautiful to see.
As far as colorway options go, there are two variations of the American brand. Shown above (and two my picks) is a blackened zirconium base with white gold hands, while the other wants a more traditional frosted silver with rose gold accents.
Before I think about dropping five numbers on my watch, there are still quite a few articles to write, but the change I’m most excited about is size. Measured with a diameter of 37mm and thickness of 8.8mm. This is Shapiro’s smallest and thinnest watch, falling from the original Infinity series 40mm.
To source the cases, Shapiro turned to the recently formed alternative Hologal Alliance. This helps to keep costs down compared to the case of a revival where he and his team turn themselves, but the original Infinity used a German-made case. In contrast to them, the design looks similar and successful in reducing it, but there are several touches that suggest a way to reduce costs. Most obvious to me is the crown, both teeth and carved. The former appears small and undefined, but the engraved infinite symbols lack the depth and internal polish of their predecessors.
At first, my biggest question mark was exercise. In the press release, Shapiro only says it’s provided by La Joux-Perret, but when checking out the brand, he found all the details. It just happens to be the LJP F200, and to most people it is familiar under the old naming scheme of 7380. We are pleased to see that the first assumption in the Infinity series using La Joux-Perret’s Peseux clone has been disproved, as the F200/7380 is a much better grade of movement. First of all, it measures at 30mm. That is, the small seconds are placed further from the pinion for a more pleasant vision, and the 90-hour power reserve is impressive.
However, I was very surprised to find an F200 hidden behind a solid caseback. Shapiro’s first Infinity series uses UWD 33.1 designed by Marco Lang and proudly showed it. The LJP is not the high end of the movement, but thank you for seeing Shapiro with more embellishments than his ability. That said, the Shapiro adorns the solid caseback with engine turning and handgrave. This is a pretty decent trade-off.
And the story of this movement takes me to the most intriguing thing about this watch. The emergence of the Resurrection reveals why Shapiro felt the need to reclaim his entry-level work in his universe. With stunning attention to the dial finish, the Infinity Series Pure definitely deserves the name of the Shapiro on the dial. Still, the fact that it costs $6,000 more when it was released than the original Infinity is confusing, especially considering the complexly unfinished cases (though it’s a better sized IMO) and the step-down of movement. But maybe I’m not so surprised in the end. In 2019, Infinity in Steel was priced at USD 19,800. It’s tailored to inflation, and it’s close to US$25,000 today, essentially taking us to the Infinity Pure asking price.
Pure pricing and availability for the JN Shapiro Infinity Series
JN Shapiro Infinity Series Pure is limited to 18 units per configuration and is contacted directly through the brand website. Delivery is expected in the fourth quarter of 2025. Price: 26,000 US$
Brand JN Shapiro Model Infinity Series Pure Case Dimensions 37mm(D) x 8.8mm(T) x 45.1mm(LTL) Case Material Stainless Steel Water Resistance 50m Crystal (S) Sapphire Front Dial
Handmade guillotine in zirconium or frost silver
Lug width 19mm strap brown leather, steel pin buckle movement La Joux-Perret F200, manual winding power reserve 90 hours function Availability of several hours, minutes, small seconds 18 pieces
