We met and met on time for the clock in Geneva and were excited by the release of all the pipeline. In addition to some upcoming introductions to the high-end, brands still know how to cater to their core audiences. The new 37.02 Ghost illustrates this as an automatic time-only clock, but still infused with exciting details we know and love.
Ming wasn’t going to do a big splash about today’s 37.02 ghost, but when I saw it in Geneva I knew I had to cover it. Unexpectedly, CEO Praneeth Rajsingh offered to show us his Geneva to Florida watches during his holiday. It came with me to Florida Keys, and while Cloud Cover Zero may not be the best for photos, it literally allows you to make the dial shine. Enjoy this exclusive practical look from the latest Ming.
Ming 37.02 Ghost
Perhaps the reason Ming considers 37.02 Ghost to be a quiet release is because it uses the same form factor as other 37 series releases. 37.02 minimalist and 37.08 Aventrin comes to mind. However, this 38mm x 44.5mm watch is not made of stainless steel, but is brushed with a Grade 2 titanium case. That’s a big difference. Otherwise, the attributes are the same. It has a thickness of 11mm and sapphire crystals on both cases.
Titanium dial
The case material is a good change in Ming, but for me the real appeal of 37.02 Ghost (and all the other Ming) is its dial. Just like a minimalist, this watch has an incredibly simple face, but it’s really nice. Ming chose a case matching grade 2 titanium dial with radial and circular brushing. This is a two-piece dial with a flat central section and an angled section that fills the rehout. I’m not sure if Praneeth agreed with my analogy, but the design reminds me of the wheels of a vintage Bonneville Salt Flats racer.
Like many Ming watches, the 37.02 Ghost has a liquid Super Luminova on the bottom of the crystal. The floating index look works perfectly with this dial and never gets old no matter how many times you look at it with other watches from the brand.
All brushes and slightly tactical
The other 37 series automatics have polished cases and bezels, but the titanium case on all brushes gives the 37.02 ghost a distinctly different look. It reminds me of the recent 21.01 tantalum watch. I can’t comment on the scratch resistance of the material, but I think Little Nick will add characters over time. Overall, it creates a less dressy look and I think it’s welcome.
Automatic Ming SW300.M1
Following normal direction, 37.02 Ghost uses the Sellita automatic movement. Here, called the SW300.M1, it features anthracite skeletonized bridges and custom rotors. As expected, the specs have a frequency of 28,800VPH and a power reserve of about 50 hours when fully wound. The display back shows the movement and offers a rating of 100m depth.
It’s nice on the wrist
37.02 It’s not surprising that the ghost is wearing beautifully. It fits well on my wrist and should also work for people with larger wrists. The standard strap is made of supple gray goat leather and paired with a sublime Grade 2 titanium tack buckle.
This buckle allows the watch to be worn neatly without the strap tail sticking out. I hope I brought the brand new black rubber strap in this type of water resistance and my environment. 37.02 Ghost would have been transformed into a one-watch partner in pools, oceans, tiki bars and restaurants.
Pricing and availability
The good news is that 37.02 Ghost is ready to ship immediately via the Ming website and is a CHF 3,500 retailer. On the negative side, the watch is limited to 250. Again, Ming provides ample references with repeated and regular production runs. 37.02 Ghost may not be an incredibly wild release, but it shows the versatility and applicability of the design language of the brand in a variety of materials and shades. For me, this is another winner. What do you think?
