Russell Sheldrake
What started as an April Fool’s joke in 2023 quickly became a cult sensation. The Hand Delivered Pizza watch is a true passion project for us and Studio Underd0g, and we’ve traveled the world to bring this delicious timer to as many people as possible. The whole idea of this watch was to unite the community through sharing jokes and a sense of playfulness that we often think is lacking in the industry.
We’ve had a great time hosting pizza parties all over the world and it had to end, but we wanted to go out with a bang. So, to celebrate this final gathering of watches, pizza toppings, and lovers, we’re auctioning off a one-of-a-kind pizza. This watch features a completely unique dial in the style of a half-and-half pizza, with pepperni on one half and Hawaiian on the other half. Perfect for collectors who can’t decide what they want to eat or wear.
The sale will be held on Lupe This, an online auction platform launched in 2021 by industry veterans Eric Koo and Justin Gruenberg. I wanted to use Loupe This for this sale for a variety of reasons, but I like what they do in terms of cost transparency (buyers pay a flat $500 fee) and they make it very clear. and presents the watch in an honest manner.
Nothing else has changed about the watch. It’s the same 01Series chronograph with a Seagull movement, 38.5 mm diameter, 50 meter water resistance, and assembled in the UK. The lucky winner of this watch will get the same experience as all other pizza owners, but with a fun twist on the dial.
The auction will run for one week and end on Thursday, November 21st at 8:30pm (Japan time). This means the final bids will be made during a final pizza party at the new London Discovery Studios. True to its original intent, all proceeds from this sale will be donated to Mary’s Meals, a charity that provides life-changing meals to children around the world. This is a worthy cause that we can all support.
