Today on Fratello Talks, we’re talking about limited edition watches. Not all LEs are created equal, so Nacho, RJ and Daan share their thoughts on the brand’s special releases. The discussion starts with some of our favorite limited editions and gets into the nitty-gritty of why some LEs are better than others. They also go into different ways to limit these special watches, from small batches to numbered releases. But what ultimately makes limited edition watches so good? Hear what they think. But before we start, let’s check out what’s on their wrist.
list check
Today we start with Dern wearing the Omega Speedmaster Professional (ref. 310.30.42.50.01.001). This latest generation of Moonwatch features an improved bracelet design, stepped dial and famous Dots Over Ninety (DON) bezel. This is not a limited edition, but an updated version of Omega’s classic chronograph.
Speaking of limited editions, today RJ celebrates the occasion by wearing his latest watch, the 2001 Limited (1,500 Pieces) Omega Constellation “Ernie Els” US Open Golf Champion Special Edition (ref. 1506.20.00) I am dressed appropriately. This piece celebrates golfer Ernie Els’ U.S. Open championship and features a specially engraved case back and a golf ball-themed dial.
Last but not least, Nacho wears a big bad Breitling Chrono Avenger (Ref. E13360) with a light gray dial. This 44mm titanium beast is not for the faint of heart, but it holds a special place in his collection as it was the holy grail of his early interest in watches. He wears it on a classic NDC strap made from genuine new-age Marine National Parachute elastic.
Fratello talks: limited edition watches
Let’s talk about limited editions! In today’s episode, they take a serious look at the topic of specially crafted watches. These are often produced in limited numbers and have a unique aesthetic. In some cases, they are created and co-branded in partnership with non-watch brands, ambassadors and media. That’s the basic formula for limited editions. But just because a watch follows a formula doesn’t mean it’s a good limited edition.
Hype for the watch has increased during the pandemic, and the limited edition has become a hot item, selling out in minutes if not seconds. Now we’re starting to see things tilt and some of these special releases remain available. Still, some brands have a large enough audience that their watches sell out quickly. We also discuss this phenomenon and where limited editions are headed in the future.
What do you think about limited edition releases? Directly from the brand, in partnership with media, or in partnership with another (non-watch) brand or ambassador? What about numbering and limited production? Let us know your thoughts in the comments section below.
Tune in next week for a new episode of Fratello Talks!
